RevVision was created to share hard-earned, real-world experience with organizations that want to build stronger, more effective revenue management capabilities.
My career has always been about building teams and strengthening the organization's commercial capabilities. From my early days at Hertz managing a small pricing team, through developing commercial planning and Revenue Management at Center Parcs, to guiding major restructuring at Landal and Roompot, I’ve experienced firsthand how pricing and revenue management can transform performance when it is embedded properly in an organization.
What I have learned is that commercial success requires the right combination of elements: clear processes, meaningful reporting, robust models, and people who are equipped to use and evolve these tools. Dashboards and models are essential, but they only create value when they are aligned with the organization's strategy, culture, and ways of working, and when the team has the skills to interpret, challenge, and continuously improve them.
This belief is at the heart of RevVision. I bring structured thinking, proven methods, and hands-on support, but above all I focus on helping organizations build the capabilities to sustain and grow their commercial performance. Whether we work together on pricing, revenue management, recruitment, or broader strategic development, the goal is always the same: to strengthen the organization from within so it performs better, faster, and more confidently long after I am gone.
Olaf Distelvelt
Holiday Parks
With over 15 years of experience in the European holiday parks business, I am a seasoned specialist in this international market. I have worked for iconic brands such as Center Parcs, Landal GreenParks, Roompot and Sunparks, and during this time I grew from managing a small team of pricing professionals and system coordinators to becoming the Director of Sales and Revenue Management for the new Landal organization with over 300 holiday parks.
My experience spans a wide range of commercial disciplines, including Sales, Commercial Planning, Revenue Management, Pricing, Distribution, Business Analytics, Forecasting and Budgeting, as well as system implementation, project management and interim digital leadership. Many of these responsibilities required close cross-functional collaboration, and over the years I have enjoyed working closely with Finance, Development, IT, HR, Marketing, Digital, Guest Services and Operations to align commercial goals with organizational needs and guest expectations.
I have been responsible for parks throughout the Netherlands, Belgium, France, Germany, Austria, Denmark and the UK, giving me a strong understanding of guest needs, regional differences and the operational realities of each park. This combination of strategic insight, hands-on experience and a people-focused leadership style has shaped how I approach challenges and opportunities in the holiday parks industry.
All these experiences, both strategic and operational, now come together in RevVision, where I use my background to help holiday park organizations strengthen their commercial performance and grow in a sustainable way.
Team Development
Throughout my career at organizations such as Center Parcs, Landal, Roompot and Thomas Cook, I have focused on building high performing commercial teams. My approach is shaped by five key pillars: People, Reporting, Systems, Organization & Processes, and Culture & Communication.
People
Everything begins with having the right skills in your team. I have built and grown revenue management, pricing and commercial teams ranging from small specialist groups to larger international departments. I enjoy bringing together complementary personalities, coaching individuals and creating an environment where people feel trusted and empowered to make decisions. Clear responsibilities and a strong focus on development enable teams to perform at a consistently high level.
Reporting
Strong performance requires clarity and insight. I have designed reporting frameworks and dashboards that support daily execution, business planning and strategic decision making. By making results transparent and easy to interpret, teams can prioritize effectively, maintain focus and continuously improve.
Systems
Modern commercial teams rely on modern tools. I have led the selection, development and implementation of several Revenue Management Systems across different organizations, including IDeaS, JDA, ORTEC and an in-house developed RMS created together with Crunch Analytics. These systems enabled more dynamic pricing, stronger forecasting and more consistent decision making, especially within large and fast-growing park portfolios.
Processes and Organizational Structure
Clear processes and the right structure are essential for stability, efficiency and direction-setting. I have helped shape yield routines, business planning workflows, pricing processes and commercial planning cycles across multiple organizations. Establishing clear ways of working and a structure that fits the needs of the business provides teams with the vision, alignment and focus required to deliver strong and consistent results.
Culture and Communication
A high performing team is not built on tasks and tools alone. Culture and communication are what bring everything together. I believe in creating a team culture where people feel respected, informed and connected to a shared purpose. This includes open communication, constructive feedback, celebrating successes and addressing challenges transparently. A positive culture strengthens collaboration across departments, accelerates learning and helps teams navigate change with confidence and cohesion.
At RevVision, I offer services that help your organization strengthen and optimize these key drivers that enable high-performing teams.
